Executives with responsibility for research and development, product design and development, new business development, marketing, or brand management.C-level and senior executives who are leading and directing teams that are charged with planning and implementing innovation programs - from any size company, any industry, and any country.
Stanford d lab master how to#
Design thinking’s user-centered, prototype-driven process will teach you how to interview and observe customers in the field to understand what motivates them. You’ll discuss strategies for reducing the knowing-doing gap and building a customer-centric culture.Įvery afternoon, you’ll work in small teams with faculty members and trained coaches from the d.school on a real-world innovation challenge from an outside company. You’ll learn how to better understand customer experiences, develop deeper customer insights, and diffuse customer learning throughout the organization. At Stanford, we teach innovation as a mindset, not a project.Įvery morning, you’ll learn about strategic frameworks and models based on cutting-edge research from Stanford’s world-renowned GSB faculty. Customer-Focused Innovation is the perfect blend of theory and practice, strategy and innovation - an opportunity to flex both your business and your creative muscles.
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